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Advertising Tower: Japanese Modernism and Modernity in the 1920s (Harvard East Asian Monographs)

William O. Gardner




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 | #3970191 in Books |  2006-05-15 |  2006-06-14 | Original language:English | PDF # 1 |  9.08 x1.22 x6.36l,1.44 | File type: PDF | 349 pages

|| |William Gardner's Advertising Tower will be a staple of modern Japanese literary studies for years to come. The author's command of his subject ranges across a broad thematic terrain, moving from the rarefied problems of poetic form to the geography of

On a December morning in 1925, a newspaper journalist reported receiving 25 different handbills in an hour's walk in downtown Tokyo, advertising everything from Western-style clothing and furniture to sweet shops, charity organizations, phonograph recordings, plays, and films. The activities of advertisers, and the new entertainment culture and patterns of consumption that they promoted, helped to define a new urban aesthetic emerging in the 1920s.

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