[PDF.78vh] Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

[PDF.ek86] Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)

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 | #7343020 in Books |  2004-12-12 | Original language:English | PDF # 1 |  9.06 x.53 x6.14l,.0 | File type: PDF | 234 pages

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|| |'A book that all marketing scholars and practitioners, especially those interested in interpretive research or are bibliophiles themselves should read and definitely will enjoy.' - Mark Tadajewski, European Journal of Marketing|

The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.).

You can specify the type of files you want, for your device.Consuming Books: The Marketing and Consumption of Literature (Routledge Interpretive Marketing Research)   |  From Routledge. A good, fresh read, highly recommended.

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