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One Click: Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt




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 | #79857 in Books |  2012-12-31 |  2012-12-31 | Original language:English | PDF # 1 |  7.00 x.63 x5.00l,.40 | File type: PDF | 240 pages

||7 of 7 people found the following review helpful.| More Of An Overview With No New Insights|By Ryan E. Duncan|As other reviewers have indicated this book is very shallow with no new insights. For even the casual reader of The Wall Street Journal, any national business magazine, or any form of media that reports on Bezos or , the stories and examples covered in this book would be familiar. This is not an informed insider's acc| |“Richard Brandt compellingly profiles one of the greatest Internet executives of the era.”|—Stephen Leeb, author of The Oil Factor and Red Alert||“Brandt is an award-winning magazine writer and he has the classic U.

Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt char...

You can specify the type of files you want, for your gadget.One Click: Jeff Bezos and the Rise of Amazon.com   |  Richard L. Brandt. A good, fresh read, highly recommended.

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